London Calling the mobile advertising blog

London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems.

Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service.

Curious to find out more, I headed over to www.blogloc.com to satisfy my curiosity.

Rainer told me by email that this is actually a part time exploit (he has a real job working for a Telco as a software designer).

BlogLoc has 2 parts - the java mobile client that you run on your GPS enabled mobile phone, and the web part which allows you to put a map, or a badge on your blog showing where you are.

It all works rather well and also has links to Fire Eagle and uses Google gears - providing auto location where available. This not bad for a part time project!

If you are interested in adding the ability to show blog visitors (or your loved ones etc) where you are, then head over to www.blogloc.com or http://blogloc.no5.at/m on your mobile and try it out.

The site also provides code to produce a standard Google map with your current location for your site.

Rainer asked me to stress that the site is BETA - but from my experience is a very stable beta at that.

Some screenshots are also shown below, showing how the badge might look on your blog or website, as well as the mobile java client.