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October 2008
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Fresh

carnival

Carnival of the Mobilists #143 is at the phones show

This week amongst all the turmoil on the financial market, one thing is sure - the Carnival of the mobilists is here to present the best in mobile.  This week it is hosted over at the phones show (aka the smartphone show).
One major theme in recent times has been mobile advertising and this Carnival is no [...]

September 30, 2008 ♦ Comment?

Featured

featured

The ALDI effect and how it will benefit mobile advertising

Much has been written in UK newspapers about the “Aldi effect” - as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money.
Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the Aldi [...]

August 25, 2008 ♦ 4 Comments

Recent

advertising

mobile advertising quote of the week

In this week’s Campaign, there is a quote that could not go unreported.  As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]

September 29, 2008 ♦ Comment?
conference

British Computer Society LBS event 24th September

On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London.
The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group.
I was joined by Justin Davies from NinetyTen, and Gary Gale from [...]

September 25, 2008 ♦ Comment?
conference

Mobile Marketing Association Conference Budapest October 7 & 8

On October 7th and 8th in Budapest, the Mobile Marketing Association will be holding their regular forum program. I will be attending so if you are going, please contact me so we can arrange to meet at the forum.
The speaker lineup and range of topics covered is impressive. Listed below are just some of the speakers [...]

September 23, 2008 ♦ Comment?
android

Join the Google Andriod discussion at Mashup 30th September in London

The next mashup* Event is quite timely given the recent Android / T-Mobile / G1 phone launch.
Tony Fish, Simon Grice and the mashup* crew do a great job in planning and staging these events.  I first became involved when invited to chair the location panel at Being-Digital in June.
If you are in London on September 30, [...]

September 23, 2008 ♦ Comment?
advertising

What is holding back mobile advertising?

Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back.
I read this part of the report and kept saying “yes, yes yes” back to the [...]

September 22, 2008 ♦ 1 Comment
advertising

London agencies AKQA and PHD go head to head for yell.com mobile business

As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application.
Back in July, we reported on the updated Yell mobile mapping application.  Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 with [...]

September 22, 2008 ♦ Comment?
advertising

Mobile internet users 60% more likely to accept mobile advertising says Nielsen Mobile

I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web.
Key takeaways from the report included

The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK and 11.9% [...]

September 22, 2008 ♦ 2 Comments
location

British Computer society talk on location based services in London

On Wednesday 24th September, the British Computer Society (BCS) will be hosting an evening on Location Based Services - details are below:
Wednesday 24th September 18:15 - 20:00
BCS London
1st Floor, The Davidson Building 5 Southampton Street
London, WC2E 7HA
This is free event sponsored by the BCS North London Branch:
Mobile Location-Based Services (LBS) have been ‘the next big thing’ [...]

September 21, 2008 ♦ Comment?
blogs

Top 250 Blog Posts - Advertising, Marketing, Media & PR at spotlightideas.co.uk

Over at spotlightideas.co.uk, Eamon Mahony has been burning the midnight oil to compose a list of the top 250 Top 250 Blog Posts in Advertising, Marketing, Media & PR, following on from his earlier list The Top 100 Advertising, Marketing, Media & PR Blogs.
It is well worth a read - head over to Spotlight Ideas now [...]

September 18, 2008 ♦ Comment?

Comments

  • andrew: I can confirm that Jerry’s fix mentioned above does actually work!
  • Eamon: Hi. Just to let you know I have included two of London Calling’s blog posts in spotlightideas.co.uk -...
  • james penycate: you’ve sealed the deal for me. my next toy. currently have an n95 which i just do not like.
  • Sachendra Yadav: What I’m waiting for is the confluence of screens 2, 3 and 4 where context would be switched...
  • paul coulton: Andrew You might be interested in this application we did relating to a space time blogging service...
  • Liz: I wish I had the wonderful experiences you guys have had with your E71’s. At first I was very excited...
  • andrew: Hi Roy, The “design feature” you found with the keyboard not working is well documented here in another...
  • Roy M: I actually just picked up an E71 today and love it. I immediately installed the same version of goodlink that...
  • james (mjelly): Remote professional is a great find - checking out the twitter clients too
  • Rapolu: Folks, Jerry over Good link forums found a fix for this issue & I have been using it for the past 2 days...
  • Martin: It’s incredible how many of my co-workers are subscribed to facebook and use it on their Blackberries....
  • ivor crotty: This story struck me when I saw it too adn I passed it around to some colleagues who laughed heartily! I...
  • Rainer: It’s not (yet) social like locatik - but for a location widget with Fire Eagle support check out...
  • andrew: Peggy Anne Salz provides her own perspective on the SMSPup launch over at msearchgroove
  • jMac: Good post Mr Grill. The model seems more similar to subsidised models rather than Blyk that is zero top-up...
  • andrew: Martin, while I am not an expert on the geolocation API, I am sure given Google is involved in this that they...
  • Martin: Hi Andrew, Interesting post, thanks! Do you know if/how access to location information by apps running in the...
  • andrew: See a similar discussion over at MobHappy about Location-Based vs Context-Aware applications.

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About

Based in London, Andrew Grill is an experienced Telecoms Senior Executive and mobile advertising evangelist. The views expressed here are my own. Find out more at andrewgrill.com