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London Calling the mobile advertising blog
Fresh
advertising
A snapshot of Mobile Marketing in the UK
Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members.
You can download the PDF or browse the document online. Either way – it [...]
Featured
advertising: featured
10 things you absolutely have to know about mobile advertising
As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]
Recent
mobile
Canada’s first mobile payment service Zoompass launches
I met Aran Hamilton at Mobile World Congress, and he could not tell me much about his current project, but he has been in touch to reveal that Zoompass is now live. More from the release below – it looks really interesting.
Zoompass, Canada’s first mobile payment service is a new fast, safe, and convenient way [...]
twitter
How brands can make money from twitter
Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:Â
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and [...]
advertising
Search works founder goes mobile and launches SOMO
I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]
blogs
Top 50 Australian marketing blogs 2009
Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list. Each year B&T look at the blogosphere in Australia and anoint their top 50. This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com. Interesting that a mobile blog scrapes in at number [...]
June 12, 2009 ♦ 2 Comments
mobile
Mobile Monday Amsterdam video on mobile advertising
Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:
“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.
June 3, 2009 ♦ 4 Comments
research
Mobile advertising bucks downward trend reaching $5.7bn by 2014 says Juniper
I received an interesting report from Jumiper – reproduced below.
HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of [...]
Comments
- Fred Frith: They state that they are using NFC in the credit card and in the future NFC in a mobile phone. NFC is...
- Murray Hynd: Just viewed your podcast re:Interview Andrew Grill by Klaas Weima … Ten years is a long time re:...
- Philip Sheldrake: Hi Andrew, Just watch and enjoyed the video. Nice one. But the video plays automatically on coming...
- Paul Raper`: I have a fantastic idea for an advertising campaign for Vodaphone worldwide I am convinced it would be a...
- Sam: Andrew, Thank you for the wise and inspiring words. My question to you is coming from an MNO perspective; how do...
- Andrew: Edward, I’m with you on this. I’d like to start a discussion about a new way of describing...
- Edward O'Meara: Thanks for posting these Andrew. The one I’m not persuaded by is #10. Marketers should remember...
- Andrew: Juan, thanks so much for posting yet another real world example of twitter at work. Andrew
- Juan Tejeda: I was sitting at a Café in Munich with my wife and my son, when suddenly we hear an explosion. 5 mins...
- Stefanie Hartman: It’s about time Google got on board with gps.
- Murat: Hi Andrew, This is great, I’m currently looking at going to Sydney to work in the mobile advertising...
- Blackberry weather tracking: Vodafone Zoozoo ad campaigns are rocking. Zoozoos are doing better than anything.During...
- Ross Craven: I think this is good and there is no suprise over it, as nearly all of the public have a phone of their...
- Jack Zufelt: Not too surprising. In this digital age people want to stay connected all the time and are willing to...
- Steve Ollis: Hi, I’ve created a simple Wordpress widget to make it easy to do this for anyone. The widget home...
- yuanj@evidently.com: Here is an amazing new media creative blog! Have a look! you will like it : >...
- Aron: Why is it the carriers in Australia haven’t worked out that one of the reasons people don’t use...
- Alex Manchester: Thanks for that perspective Andrew, very interesting. It’s no great surprise to hear someone...
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About
Based in London, Andrew Grill is a mobile evangelist and an experienced Telecoms Senior Executive. The views expressed here are my own. Find out more at andrewgrill.com or follow me on twitter @andrewgrill
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