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May 2008
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Fresh

opinion

Is your site mobile friendly?

Following on from my earlier post mobile advertising - walking the talk, I thought I’d check out how “mobile ready” a number of well known blogs and sites are that talk about mobile advertising.
Luckily, many are already mobile friendly, in that viewing them from a mobile handset presents the mobile version or optimised sites. Andy Moore left a comment [...]

May 13, 2008 Comment?

Featured

carnival: featured

Carnival of the Mobilists 123 at GoMo news

This week we have a new Carnival publisher, Bena Roberts from GoMo news - but she’s no stranger to publishing!
Head on over to GoMo News to read this week’s installment of Carnival of the Mobilists where you can read a collection of fascinating posts on Mobile Search and Android,  Softbanks Japan’s $430 million investment into the [...]

May 12, 2008 Comment?

Recent

blogs

London Calling: new name, new look, new location but still providing great commentary on mobile advertising, location and social networking

Welcome to London Calling, the new name of my blog with thoughts on mobile advertising, mobile location, local search and social networking.
Why the name? As an Australian now based in London, I was used to many TV programs that used the line “london calling” when referring to long distance international calls to Australia.  When I [...]

May 10, 2008 Comment?
applications

Mobile application of the week: Nokia Headlines - and a new mobile advertising channel for Nokia

My morning commute has been made a little more pleasant with the introduction of a new piece of Nokia software from their beta labs - Nokia Headlines. If you’re like me and your morning newspaper of choice is a broadsheet like the Financial Times, or the Daily Telegraph, then you will know how difficult these papers are to read on public transport due to their large format size. Thanks to a new release from Nokia labs, this is a thing of the past.

The Headlines team have secured deals with major brand publishers like the New York Times, International Herald Tribune, the Sydney Morning Herald in Sydney and the Sun in London.

May 8, 2008 3 Comments
carnival

Carnival of the Mobilists 122 is over at Xellular Identity

This week’s Carnival is full of news and views on all things mobile and is hosted by Xen Mendelsohn from Flixwagon over at Xellular Identity.

I’ve been testing Flixwagon for a few weeks now, look out for a review on the site here soon.

May 5, 2008 Comment?
advertising, applications, london

mobile advertising - walking the talk

Many people are writing about mobile advertising - who’s getting it right, who will win and what the forecasts for 20XX will be - but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those who talk about [...]

May 4, 2008 3 Comments
advertising, australia, dotcom, sydney, telstra

Flashback to the dotcom era circa 1999 - what has really changed?

I found this scan of a full page magazine still in my website image files, and thought I would publish it to show while things have changed, in some cases they have stayed the same. This was a full page house ad that appeared in the “Business Review Weekly” in Australia in 1999. It was [...]

May 4, 2008 Comment?
advertising, australia, mobile

mobile advertising in Australia

I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home.
Her article provides a very [...]

May 2, 2008 Comment?
carnival

Carnival of the mobilists 121 is hosted this week at 3-Lib

This week the carnival looks at a range of mobile issues from mobile web site performance, top 10 mobile sites, mobile mash-ups from Nokia, mobile payments, QR codes, mobile TV and a piece from this blog about Blyk’s use of “relevancy and dialogue” that has helped propel them to their 100,000th user.

April 27, 2008 Comment?
advertising, mobile

Blyk hits the big time with 100,000 users - what are they doing right? Relevancy and dialogue play a key part.

I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.
Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting to [...]

April 24, 2008 2 Comments

Comments

  • Sean Gilley: There is something of a solution to this being developed by german company Spotigo. Admittedly their...
  • Bob: “Location for the mass market will NOT be accomplished via GPS, so clearly there is a need for a new approach...
  • karl m e: Hey Andrew. It would be much easier if mobile devices one day defaulted to .mobi, which is a real...
  • Ric Ferraro: I found your post to raise a valid and increasingly topical issue. I have had close contact with the...
  • Andrew J Scott: The “m.” will win because mobile related services must also offer service online in the...
  • Alex Kerr: Question: Why force the poor user into another 2 keypresses (”m.”) or another 10 keypresses +...
  • Ajit Jaokar: Love yr blogs re LBS Andrew. Keep up the good work. You are my primary source of all things LBS! kind...
  • Deborah Block-Schwen: This is a fascinating business model and I’m sure they are learning a lot about the...
  • James Whatley: Always makes me grin whenever I read anything like this as it reminds me of my first job in mobile at...
  • Bartolomeo Guarienti: Hi Andrew, Just to say that the Leiki app also has a download and read later function which...

About

Based in London, Andrew Grill is an experienced Telecoms Senior Executive with a specific focus on mobile advertising, mobile location and local search. The views expressed here are my own. Find out more at andrewgrill.com