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London Calling about all things social & mobile
Fresh
conference
MIPTV in Cannes April 2010 the place to be this year #miptv
I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th.
From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room.
MIP Digital kicks off with a [...]
Recent
social media
What new skills are required for social media aware marketers?
As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]
social media
Visible Technologies Secures $22 Million in Funding
I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]
January 13, 2010 ♦ 1 Comment
applications
Branded applications will drive mobile advertising in 2010
Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]
social media
How to prevent your own “Eurostar moment”
No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]
mobile
Last carnival of the mobilists for the decade #204
I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
social networking
When social media meets mobile – a perfect match?
This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
Comments
- pmobiweb: London Calling: MIPTV in Cannes April 2010 the place to be this year #miptv: I’ve just seen the details...
- marketingblogs: MIPTV in Cannes April 2010 the place to be this year #miptv http://bit.ly/crL0Hv This comment was...
- pmobiweb: London Calling: What new skills are required for social media aware marketers?: As promised in a previous...
- marketingblogs: What new skills are required for social media aware marketers? http://bit.ly/a1a5F4 This comment was...
- satosea3: London Calling » Branded applications will drive mobile advertising in 2010: http://bit.ly/9kLLfp via...
- Anthony McLean: How is it no-one got the sack for this? (i.e. Richard Brown) NOTE : This isn’t about the...
- Andrew Grill: Just received the following from Simon Redfern at Eurostar – hats off for the admission of errors...
- Dara Bell: This would appear to a reworking of the original PR of the Tunnel. I was meant to speak with John Pike who...
- Jake Bennett: 1. Ordered from Vodafone yesterday at 4pm 2. Delivered at 9am this morning 3. Plugged in to BT Home Hub...
- Jason Green: Great post! We are a london based web app development team and have just released our new twitter...
- Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
- Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
- Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
- Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
- Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
- archebald23: was Volkswagen the first one to uses mobile advertising as an advertising strategy? seems like the high...
- archebald23: was Volkswagen the first one to uses mobile advertising as an advertising strategy? seems like the high...
- archebald23: was Volkswagen the first one to uses mobile advertising as an advertising strategy? seems like the high...
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About
Based in London, Andrew Grill is a digital strategist & evangelist and also an experienced Telecoms Senior Executive. The views expressed here are my own. Find out more at andrewgrill.com or follow me on twitter @andrewgrill
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