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London Calling the mobile advertising blog
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London Olympics
London Mayor Boris Johnson Launches London Calling
Well, this has absolutely nothing to do with this blog, also called London Calling but I thought I’d upload the press release anyway.
Press Release: Mayor seeks ‘wow’ factor for London 2012’s legacy
Mayor of London Boris Johnson has today called on businesses and organisations from around the world to submit truly ground-breaking ideas to contribute to [...]
Featured
Nokia: featured
First look at the Nokia E71 after a week of power use
This post has just been featured at WOM World/Nokia.
Just over a week ago I took delivery of a shiny new Nokia E71. Those who have been following London Calling lately will know that I have been waiting excitedly for the E71 to be released, having been an early adopter of both the E61 and E61i.
After a [...]
Recent
advertising
Orange trial SMS advertising - but will it work?
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]
mobile, push email
Motorola Good Mobile Messaging 5 to be launched for the Nokia E71
When Motorola purchased Goodlink, those of us using Nokia devices with Goodlink were rightly concerned that Motorola would downgrade, or stop support for Nokia/Symbian devices because Motorola is a direct competitor of Nokia.
[ For those not familiar with Good, it's better than Blackberry and provides simply the best corporate push email experience around. ]
When Good [...]
blogs
The Top 100 Advertising, Marketing, Media & PR Blogs that you really should visit
There are lots of "Top 100" lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for [...]
August 13, 2008 ♦ 2 Comments
mobile content
Telcos Believe Launching New Mobile Content Should Take Less Than a Month
Over at Cellular news, there is a story on a survey commissioned by Valista and conducted at the Building Blocks 2008 conference held last week found that over 86 percent of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. This [...]
mobile search
Firxt.com - a new Australian mobile search website
I received an email via my contact form this morning from Andrew Gray in Melbourne about a new mobile search engine called Firxt.
As I’m always happy to help Aussie startups, I’ve posted the information here as well as a bit from his about page. Why not point your mobile browser at www.firxt.com and give a try?
Hi [...]
google
Google are starting to monetize mobile maps
It was only going to be a matter of time until sponsored Google mobile maps results would appear.
Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also had [...]
olympics
Mippin launches mobile Olympic Games channel
The Olympic Games are a hot topic and people from all over the world want to catch up with the latest news about it. According to a recent release from Nielsen Mobile 31.3% of mobile video users and 17.2% of mobile internet users in the UK are likely to follow the Olympics on their cell [...]
August 8, 2008 ♦ Comment?Comments
- Mark A Briody-Carpet: If you ever need to clean a spot on a carpet but can’t access any store of carpet spotter...
- Cindy King: Great to see my 6-month-old blog so high on this list!
- DStevens: I work for a company that uses all three platforms (Exchange, Good, and BB). I have the ability to use...
- Luis Gomez: The best piece of machine I ever had after owning Mobile Windows, iPhone, Nokias (N95, N95-4, etc)....
- Dr. Mike: NeoMedia Technologies solves this permission based mobile advertising issue with the cellphone owner...
- NNicol: I think you should ad to you title of this post “The Top 100 Advertising, Marketing, Media & PR...
- BG: Thanks for the shout!
- C. Enrique Ortiz: One month? Very wrong: minimum 3-9 months depending on target platforms, is about right… ceo
- Andrew: Martin, you bet - fully integrated with the E71 browser when you hit the link. Good question regarding the...
- Martin: Hi Andrew, Very nice! What happens when you click on the link? Does it open the Nokia browser for more...
- Martian: Also, could you post more applications that you use that are recommendable for a new to symbian enthusiast....
- Martian: Yes. All agreed. E71 is a definite buy. I bought one. Full price..ahead of time..couldn’t wait for the...
- Guillermo Di Donato: Hello Andrew, I agree with you about the SIM Card potential for location based services....
- Rapolu: It is very frustrating with the keyboard issue. I understand that E71 is not “officially”...
- James Gordon-MacIntosh: Nice work on heading up four spots, Andrew. Sweet stuff indeedy. And thank you too for the...
- Ciaran: Two big things, one what is/how to find the best route to market for your mobile app? Has Apple got it right...
- andrew: Another Good Evangelist, Gerald Lampaert joins the growing chorus of E71 users who want their Good fix! See...
- SGL: I too am a loyal Nokia user and quickly jumped on the E71 bandwagon after using an E61, upgrading to E61i and...
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About
Based in London, Andrew Grill is an experienced Telecoms Senior Executive and mobile advertising evangelist. The views expressed here are my own. Find out more at andrewgrill.com
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